Having your products on marketplaces is awesome, But there's a dark side, Discoverability. When you list your product on a marketplace, It only stays in the "new" category for about a week before being replaced by newer items. If your product doesn't perform well enough, It gets pushed down as better-performing products surpass it. This cycle continues until your product becomes nearly impossible to find on the marketplace. But it doesn't have to be this way. Having your own store eliminates this stress. You gain complete control over which products are shown and which aren't. You won't have to worry about your favorite products being buried and invisible to buyers in the marketplace. With your own website, Your products will be the first things buyers see when they land on your page. Don't leave your products' discoverability in the hands of a marketplace crowded with other creators.